Growth & Performance Marketing Leader

I don't just buy
growth. I build it.

10+ years and $50M+ in ad spend — plus the software behind it. Live products, shipped solo, end-to-end.

See the work Get in touch
$50M+
Ad spend managed
$4.4M/mo
Peak DTC revenue scaled
+22%
Sitewide CVR in 60 days
20+
Live products shipped

Products, shipped solo.

Real, deployed systems — front end, backend, database, payments, tracking and AI — each built end-to-end by one person.

Also shipped: BelowBook deep-value equity screener + point-in-time backtester, plus 15+ smaller apps and internal tools.

How it's built

Growth engineering, in-house.

Buy the growth

$50M+ across Google, Meta, YouTube, Bing, LinkedIn and programmatic — peaks to $70k/day, within target ROAS.

Build the growth

AI support agents, marketing automation, A/B and pricing engines, Stripe funnels and server-side tracking — production-grade.

Prove the growth

Incrementality by design: geo-splits, cohort rollouts and randomized holdouts, so profit lift is measured, not inferred.

Cloudflare Workers & Pages D1 (SQL) Python JavaScript / TypeScript Stripe OpenAI API GA4 + Meta CAPI A/B & holdout testing

Let's talk growth.

Bought and built. Based in London, open to Head / Director / VP of Growth roles.